A planogram is a graphic representation of the shelves, in any retail store; it represents the specific manner in which the products are displayed, so as to boost sales. For ambitious retailers, who run a number of stores, a planogram helps in offering their customers, the same shopping experience; regardless of the location. Today, a lot of new products are being developed, and being launched. It thus, becomes imperative for the retailer to manage the available shelf space effectively, and give their customer a plethora of options to choose from. To help the retailer, in this quest, a FMCG manufacturer releases a suggested planogram, with their new product line, to show how it relates to the existing product range; effectually managing shelf space and maximising sales.